01 FAQ What are the best Digital Marketing Strategies followed by Digital Marketing Agencies ?
Digital Marketing Strategies include a series of activities that help you achieve your goals for various channels like paid, earned and owned media. Depending on your business goals, your strategies might vary. Digital Marketing agencies build strategies based on seven core capabilities, which are a strategic approach, performance improvement process, management buy-in, resourcing and structure, data and infrastructure, integrated customer communications and customer experience.
02 FAQ Why using Digital Marketing Services is essential / important?
Digital Marketing agencies provide a lot of services for various online activities like Search Engine Optimization (SEO), Content Marketing (Blogging & Article Writing), Downloadable Content Offerings, Email Marketing, Social Media Marketing, Pay-Per-Click (PPC) Marketing, Video Production, Website Design / Micro-site Development, Public Relations (PR).
Digital Marketing helps you build your online business and generate sales and profits through different channels and platforms. To increase the reach and awareness of your business, Digital Marketing Services are essential and highly recommendable since you get the opportunity to reach out to your target and communicate one-on-one with them.
03 FAQ What are the advantages of Digital Marketing services?
Digital Marketing services help you increase brand awareness, brand loyalty and drive sales for your business. The main advantage of Digital Marketing is that it helps you measure success, performance and results of all the activities across all platforms in a very cost-effective way.
04 FAQ What are the top Digital Marketing tools used in a Digital Marketing Agency?
To perform Digital Marketing activities like SEO, Analytics, Content Marketing, Social Media, Email Marketing etc., Digital Marketing Agencies use a lot of automation tools to ease their campaign-related work. Google Analytics, SEM Rush, Google Adwords, Keyword Planner, HootSuite and sproutSocial are some of the most used tools.
05 FAQ What are the best Digital Marketing activities ?
Digital Marketing consists of a lot of activities which can help different business types and needs, but the best and most beneficial activities which every business must use are SEO ( Search Engine Optimization), SEM ( Search Engine Marketing) or PPC, Social Media activities and Email marketing. These activities will help create a good online presence. These days a lot of importance is given to Content Generation and Marketing. Though it is a long-term process, but it helps create a strong brand recall and perception.
06 FAQ What is brand awareness in digital marketing?
Brand awareness in digital marketing means creating a digital identity for your target audience. It helps you create and spread knowledge about your brand/organisation. This activity is generally helpful whenever you launch a new product/service or brand.
07 FAQ Is digital branding the same as digital marketing?
Digital branding is a subset of digital marketing. While digital branding will only focus on creating an awareness about your product/service/brand and giving you a digital presence, digital marketing provides a holistic view and helps you generate awareness, sales/conversions and maintain a strong relationship with your customers through Online Reputation Management.
08 FAQ What is digital marketing? Who needs digital marketing services?
Any branding or advertising activities carried out on digital channels including search engines, social media, emails, SMS, website and apps fall under digital marketing. Due to extensive digitalisation, almost everyone requires digital marketing services to create a digital presence or footprint. You can easily out reach out to your target audience through one digital channel or another.
09 FAQ Why should one prefer performance marketing services?
While performance marketing becomes very important for urgent and short term campaigns, it can also be leveraged for long term campaigns. It basically depends on your business and your business goals. If you want more conversions in a short duration - performance marketing is the right approach.
10 FAQ What is a performance marketing agency?
A performance marketing agency is one who can promise and deliver on results in terms of conversions, sales, qualified leads or more rather than just impressions, reach, and engagement.
11 FAQ How does a performance marketing agency work?
A performance marketing agency always takes a Data-Driven Approach to formulate strategies that help in achieving goals in the given period of time. Based on the final goal of the project, data is analysed, campaigns are run, and results are delivered. The process of creating strategies, ideation and crisis management are also an integral part of a performance marketing agency's work.
12 FAQ What is performance marketing in a Digital Marketing agency?
In simple terms, performance marketing in a digital marketing agency is advertising in the digital space with the objective of getting conversions, sales, qualified leads or more. In performance marketing, the focus is not on the impressions, reach, engagement but the overall conversions.
13 FAQ What is holistic performance marketing?
Holistic Performance Marketing is when the promotions of a product/service are done through each medium available in the Digital Space. Eg. Social Media Marketing, Pay Per Click Campaigns, Search Engine Optimisation, PR, Content Marketing, Video Marketing and more.
14 FAQ How do Digital Marketing Agencies provide performance marketing services?
Digital Marketing Agencies provide performance marketing services by leveraging the most relevant Online Media Platforms to execute Performance marketing strategies. Eg.Google, Facebook, Linkedin, Instagram, Twitter, Taboola, Outbrain, HubSpot and more.
15 FAQ How will performance marketing help my business?
Every business has its own goals. Digital Marketing Agencies, with the help of performance marketing activities, can help design a strategy suited for your business goals. The strategy will always vary, along with the Platforms and activities leveraged on these platforms. A data-driven strategy will always perform for your business.