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Digital Marketing The 5 most important points to consider to drive traffic on website through Google Analytics

The 5 most important points to consider to drive traffic on website through Google Analytics

The 5 most important points to consider to drive traffic on website through Google Analytics


For any website owner, google analytics is crucial for deriving traffic on one’s website. It is like that much-loved cream cheese filling in a croissant. In other words, having a website alone is not going to increase sales. It is the google analytics that will help you in strategizing your business for the goals intended.


Understanding your website traffic is the foremost step in chalking out the plan to grow your business sales. Google analytics gives plenty of options helping in driving the traffic on the website.


The main aim of using the tool is to understand the following:


  1. To understand user behavior based on the demographic data shown on the analytics platform.
  2. How are visitors progressing throughout the website? Helping to understand ways by which we can align the traffic with the business goals.
  3. Chalking out and solving the unusual traffic patterns seen on the website. Working on the reasons for the sudden shifts so that we can maintain steadier website traffic.
  4. To make traffic comparisons over time so that we know that the strategies are working or not. Appropriate actions can only be if we know where we are falling short.


You can only make a business strategy if you are clear on what is driving your user to stay or leave from your website. Obviously, we want the user to stay and buy our products listed on the website. Whether you are running an ecommerce business or a website that is for the promotion, like that of an author, artist, a journal website, or for other entertainment media, users will only stay if they are getting what they want. For understanding that if your website is catering to the needs of the user as intended, Google analytics is that key, which opens the locks of doors with new opportunities waiting on the other side.


So now let’s get down to the 5 most important points to consider to drive traffic on website through Google Analytics:


  1. Thorough checking of traffic reports is necessary:



If you are taking a bird’s eye view of your traffic reports, that is not going to lead you anywhere. Be thorough! You must know from where you are getting the most traffic so that you can make appropriate decisions for your marketing strategies. Essentially, Google Analytics is designed to present you with neat traffic reports. The main aim of the Google Analytics platform existence is to tell the website owner that how your traffic is and from where it is coming the most. It helps you to do the needful and work on the areas where you need the traffic more on your website. To be precise, the report will show you whether you are getting organic traffic, paid advertising traffic, referral, or direct traffic. Accordingly, you get a clear perception of how you can maneuver the traffic in the best possible interest of your business.


For example, if you are getting traffic through paid advertising, then maybe you need to work on ways to increase your organic traffic more. So your business strategy heavily depends on the reports shown by the Google Analytics platform. Be wise to use it to the best of its potential.


  1. Business tracking is of paramount importance:


By business tracking, we mean the revenue that your ecommerce website is generating and from which sources. For example, if your revenue generated comes mostly from paid traffic advertising, then you need to check if your business is getting the full value of the money spent. It helps you to decide and come up with plans that can ensure that your business revenue doubles or even triples with time. You can only know what policies and strategies to frame if you can understand from which source you are getting the maximum traffic. Accordingly, you can improvise and make efforts to polish those channels and more, and take steps to help further increase the sales and make profits along the way. So know your channel clearly and track your business revenue regularly so that you know which area to work on the most.


  1. Special attention to landing pages:


If a user lands on a page and leaves immediately, that would show on the bounce rate of the report by Google Analytics. It clearly means that the user came, didn’t see what he searched for, and went back.


Paying attention to landing pages helps you understand that what a user searched to enter your website page and why they left. It helps to know how much time a user spent on your pages, how many pages got scrolled, and if the user was able to find what he wanted or not. Accordingly, you can use the information to make website landing pages more user-friendly and present information that will hook the user to stay and not bounce back.

  1. How often do you check audience reports?


A lot takes to create marketing campaigns, content on the website, email marketing, advertisements, and more. Audience reports will help you assess the type of content that the user is looking for on your website and what is intimidating one to click on the campaigns. Google Analytics will show you the audience based on age, demographic, and interests, apart from many other segments listed on the platform. It will give you a crystal clear image of what is attracting the audience on your page.  When you know what is selling the most, it further becomes easy for you to take the necessary steps and polish your content to give more of what the audience wants.


  1. Do you track the user journey?


Flow Visualization is a master feature of Google Analytics that gives you a complete report of the full history of the individual user on your website. From the entry on the website to exit, a full user report is visible, allowing you to understand how users are engaging with the content shown on your website and where you are losing them.


By tracking the user journey, you come to know what pages need more attention and how content marketing should be so that you generate more and more leads with time.


To sum it up:


Use Google Analytics wisely and look at every part of what it shows. Hire a team of experts if tracking for you is getting out of hands. For the best results, understanding Google Analytics and using the information received to the best of its potential stands indispensable. Using the information in favor needs digital experts to work on the sources and come up with a master plan. Use your resources wisely!